The Witte Museum had undergone a huge renovation, breathing life and wonder back into its structures and exhibits. 

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The biggest addition was going to be a dinosaur exhibit featuring the ancient giants that inhabited the sea and land that eventually became Texas.

 

Working with their exhibit illustrator, our team developed a full campaign that hinted at, and revealed, the opening of the New Witte.

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Our campaign helped the Witte break attendance records and expectations for the grand opening week (and won Best of Show for that year's local AdFed competition).