résumé

I’m a copywriter, but with great mentorship and teammates, I've become more: a strategic partner in creating engaging, effective communications.

Providing creative leadership for an agency focused on creative positive change in the community. I led the department in developing successful campaigns for nonprofits, public utilities, municipal departments, political endeavors, and others. Clients include Goodwill San Antonio, San Antonio International Airport, greater:SATX, VIA Metropolitan Transit and the Harris County Clerk's Office.

Managed creative team to develop strategic branding for a diverse portfolio of clients, including Texas Department of Transportation, Baptist Health System/Tenet Health Systems, CPS Energy, ClearTalk Wireless, TDECU and others. Supervised production resources and managed budgets and time to deliver creative elements. 

Entered as a junior copywriter working on Procter & Gamble and USAA accounts to become the main copywriter for the San Antonio Convention and Visitors Bureau. Developed creative campaigns for national clients such as Burger King, Continental Airlines, and local clients including University of the Incarnate Word and KENS 5. I worked alongside media, promotions and strategic planning departments to create comprehensive, full-scale campaigns. 

I developed strategic plans and campaign materials for businesses and universities, including outdoor and collateral pieces, television, social media outreach plans, website redesigns for clients such as Sul Ross State University, City of Alpine, Service King Auto Repair Centers, and Southerleigh Hospitality Group among others.