Whatever your political leaning, there's no doubt Texas voting laws have been in upheaval for many years. With the courts going back and forth over Voter ID laws, the Secretary of State was under obligation to educate voters about valid forms of ID and documentation needed to vote.

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Our approach was a campaign purely aimed at reaching potential voters to make them aware of the requirements and push them to the SoS's website to find more relevant, accurate information.

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Our campaign included mass media and a statewide tour with events and lots of bilingual educational materials. This was a challenging effort because of the changing legal landscape that affected what we could convey, a pandemic that curtailed event planning and outreach, and the scrutiny around the 2020 election.

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Our efforts were a success, and our client, the Office of the Secretary of State, was impressed and gave a special commendation of thanks.