"Pride" Digital Video
"Litter Free State of Mind" Digital Video
- THE NORTH WOOD FACTORY -
Don't mess with Texas®
Don't mess with Texas is a well-known, long-running statewide roadside litter-prevention campaign—a brand of the Texas Department of Transportation's Environmental Division.
However, when we engaged with them, the slogan was well known as an assertive saying full Texas swag, but research showed that many people were not clear or aware of the brand's main message: don't litter.
Our team developed a fully integrated campaign, putting litter prevention top of mind, with media and grassroots efforts that included rich digital media games, social media contests and a successful VR game.
Song Search Statewide Social Contest
Darrel The Barrel Digital Ad Game
Experiential VR Game
This was a VR game developed to use the power of gamification to reach younger audiences, but it was a hit wherever we took it on a statewide tour. The object of the game was to toss trash into barrels, while immersed in a bluebonnet-filled Texas roadside area.
At events where we showed up, people of all ages wanted to play, and then replay to try and beat the high score.
